All-new Bigster: Dacia elevated essentials

• All-New Bigster delivers more Dacia. This all-new vehicle makes C-SUV performance affordable once again.
• More style, with a design that goes straight to the essentials, sturdy and spacious, with a range of additional features for the most demanding customers, including two-tone body colour and 19″ wheels.
• More technology, with electrified powertrains, a 10.1″ central touchscreen, digital instrument panel, and a power tailgate.
• More comfort, with exceptional interior space, optimised acoustic insulation, dual-zone air conditioning with rear air vents, a panoramic opening sunroof, power driver seat, as well as a multimedia system with six speakers and Arkamys 3D Sound. Not forgetting the intelligent YouClip system.
• More load capacity, with a spacious boot, modular roof bars, and a 40/20/40 bench seat for carrying long objects with four occupants in the car.
• More versatility, with real off-road capability and a 4X4 version for the most demanding customers.
• With New Bigster, Dacia is staying true to its values, delivering the best value for money on the C-SUV segment.

As announced in the Renaulution strategic plan in January 2021, Dacia is out to conquer the C-segment. Already Europe’s leading B-segment brand, Dacia is entering the C-SUV segment with Bigster, an all-new vehicle illustrating Dacia values – Essential but Cool, Eco-Smart, Robust and Outdoor.

All-New Bigster is tailored to the specific requirements of a steadily growing market. Spiralling costs are an issue for many C-SUV segment buyers, who want to buy a new car without compromising on comfort, performance and space.

“Since Renaulution in 2021, we completely revamped the brand with the New Brand Identity: new colors, new logo, new territory, new showrooms. While remaining true to ourselves, we made Dacia more desirable and more aspirational than ever, and still best-value for money. Today with Bigster, Dacia meets more than ever C-segment customers expectations.”

Denis Le Vot, CEO Dacia

Dacia is entering the C-SUV segment with a carefully planned product strategy. All-New Bigster will be followed by two other vehicles.

DESIGN: DACIA KEEPS ITS PROMISE WITH ALL-NEW BIGSTER

In January 2021, Bigster Concept – an emblematic car of the Renaulution – illustrated Dacia’s ambition to scale greater heights, and more specifically, the C-SUV segment. Bigster Concept was a promise that created considerable expectation.

Today, All-New Bigster is delivering on all the promises made by Bigster Concept.

“With All-New Bigster, we have stayed true to the intentions expressed in Bigster Concept. Bigster is the ultimate expression of Dacia’s values, and is now the brand’s flagship vehicle.”

David Durand, Dacia Design Vice President 

Dacia’s values are a close fit with the requirements of the C-SUV segment. The design of All-New Bigster showcases its robust styling and ability to support customers in their work, leisure and family activities. Generous dimensions are accentuated by taut, geometric shapes and volumes whose simple lines go straight to the essentials. The large wings over the wheels, and the position of the  headlamps and rear lights at the far edges of the vehicle, reinforce Bigster’s assertive on-road stance.

The strong presence of All-New Bigster and perception of robust styling are further underlined by a compact, vertical front end that is typical of SUVs. The front end is also true to Dacia design, with a wide, gloss black grille featuring the iconic “Dacia link” in the centre. The sculpted, horizontal bonnet was designed to give the driver a clear view of the road below.

The styling of All-New Bigster goes straight to the essentials, without forgetting the ‘cool’ touch that is also part of the brand’s values and the expectations of C-SUV customers.

But Dacia is playing it cool its own way. Graphic design features add a touch of casual elegance, on the front end and doors, as well as above the rear number plate. And rather than following the trend for gloss black, Dacia designers have opted for a mix of gloss and matt black, creating a more robust and resistant finish.

New Bigster: robust, cool and eco-smart. The front and rear skid plates are dyed in the mass, making them more durable and resistant. The protection running all the way round the body – on the sides, wheel arches and lower part of the bumpers – is made from Starkle®. Dacia is using this material for a more sustainable approach.  Developed by brand engineers and incorporating recycled materials, Starkle® is used in untreated, unpainted form (more information below).

Very Dacia, and therefore very functional, All-New Bigster adapts to the tastes and habits of C-SUV segment customers. All-New Bigster ships with 17- or 18-inch alloy wheels as standard, with 19-inch wheels of graphic design available as an option with the top-spec Journey trim. On higher trim levels, customers can opt for a black roof creating a two-tone finish that showcases the vehicle design lines – a first for Dacia.

A new body colour is also available, Indigo Blue. Exclusive to All-New Bigster, this metallic shade adds a touch of elegance, suggesting statutory character while staying simple.

David Durand continues: “In terms of interior design, we wanted to underline one of All-New Bigster’s major assets: its exceptional interior space. We’ve gone for simplicity, with geometric lines that echo those of the exterior, while delivering the quality expected by customers in the C-SUV segment.”

Inside All-New Bigster, the designers focused on the essentials: space, ergonomics and comfort. The high-mounted vertical dashboard increases the space available for passengers at the front.

For purposes of simplicity and efficiency, driving information is grouped on the 7’’ or 10’’ digital instrument panel (depending on trim) while information associated with the multimedia system is displayed on the 10.1’’ central touchscreen (standard on all Bigster models). An elegant green line runs between the two screens, integrating them visually with the dashboard.

Depending on trim level, All-New Bigster ships with three types of centre console at the front: low, intermediate or – for the first time on a Dacia – a high console with an armrest (with cooler compartment), an induction charger and generous storage.

Particular emphasis was placed on the seating upholstery. Depending on the trim level, the focus is on simplicity and appeal (Bigster Essential and Expression), durability and easy cleaning (Extreme) or enhanced comfort (Journey).

Last, the Dacia Y signature underlines the link between interior and exterior design on All-New Bigster:

• On the inside, on the Y-shaped air vents (in Copper Brown on the Extreme finish), and on the door handle finish.
• On the outside, in the Y-shaped light signature at the front and in the LED lights at the rear.