• An inimitable design with new details for an impressive presence on the road
• Front and rear lights customizable for the first time using digital lighting technology
• The variable interior concept provides ideal space for family, work and leisure time

Audi has once again improved its iconic family SUV with a clear design and even better technology. The new exterior design, with new front and rear sections, underlines the powerful character of this SUV, which offers first-class versatility and generous space for up to seven passengers. For the first time in an Audi Q7, the HD Matrix LED headlights with laser as an additional beam feature digital daytime running lights with customizable light signatures. Digital OLED rear lights with four different designs complete the lighting offering. New rims, colors, decorative inserts and seats with contrasting stitching give the most versatile SUV in the Q family an even higher level of personalization. The new Audi Q7 is priced from 89,500 euros.

From a concept to a successful series model

The Audi Q7’s road to success began in 2003 as a concept car called the Audi Pikes Peak quattro at the North American International Auto Show. Designed as a vehicle suitable for driving on all roads and moderate off-road use, the current Audi Q7 – which has been delighting customers around the world for 18 years – remains true to its values in terms of design, technologies and features. The first SUV from the four-ring brand was unveiled to the public at the 2005 Frankfurt Motor Show (IAA), just in time for the 25th anniversary of the quattro permanent all-wheel drive equipped with the Torsen center differential (gear distribution). torque 40:60 between front and rear). The new “superlative” in the SUV segment, as Audi presented it at the launch of the Audi Q7, combines elegance, sportiness and versatility. Since its launch, the Audi Q7 has been considered a versatile vehicle that combines high prestige with a wide range of features. Its size is imposing, and its appearance princely: with a length of more than five meters, a wheelbase of around three meters, room for seven people and a trunk volume of up to 2,035 liters, the first generation of the Audi Q7 immediately became the standard bearer of the SUV segment. From 2008 to 2012, the Audi Q7 V12 TDI took the lead in the segment: with its 500 hp and 1,000 Nm of torque, it outperformed all its competitors across the entire SUV segment. The V12 TDI was also the first Audi engine to roll off the lines at the Bratislava plant with a ceramic braking system as standard.

Other gasoline engines offered ranged from 272 to 350 hp, while diesel engines could reach up to 500 hp. Between the start of production in 2006 and the end of production of the first generation in 2015, more than 550,000 customers opted for a first generation Audi Q7.

A powerful, spacious and elegant exterior

Following the launch of the second generation with four-wheel steering in 2015 and a first product restyling in 2019, the new Audi Q7 will offer an impressive demonstration of its robustness and elegance with a second comprehensive upgrade in 2023. The largest and most versatile SUV in the four-ring brand’s lineup displays Audi’s modern design outlook. With its even more minimalist shape, sleek surfaces and exceptionally large volume, the Audi Q7 stands for modularity in all situations. The overhangs and wheelbase display powerful, confident proportions that are further accentuated by the distinctive exterior colors and rims. The Audi Singleframe, with its octagonal design and inimitable verticality, now impresses with its vertical inserts. They take the shape of a drop of water on the base body and an L on the body of the S line finish, as well as on the Audi SQ7 TFSI. These elements clearly indicate at first glance that this is a top model from Audi and contribute to its inimitable aesthetics. In addition, the new interaction between the grille contours and the now taller headlights creates a completely new front architecture that clearly underlines the powerful and more present appearance of the new Audi Q7. The confidence of this model is underlined by the new, prominent, color-framed air intakes, which are clearly integrated into the basic architecture of the vehicle.

Audi has methodically reduced the decorative elements to give the vehicle an even clearer and more purist appearance. To distinguish the basic version and the S line exterior package at first glance, certain parts of the front bumper, door attachment trims and the diffuser of the standard model feature contrasting colors that emphasize the appearance rugged all-terrain vehicle. All Audi Q7 engines feature an exhaust system with high-quality and visually appealing outlets. Harmonized even more closely on the Audi SQ7 TFSI, the S line exterior package is distinguished by its clearly accentuated side air intakes in the front bumper, which gives the vehicle an even sportier appearance.

The Singleframe is sure to impress with its independent color palette. The optional Black and Black Plus styling packages place particular emphasis on the exterior around the Audi Singleframe, the side window trims and the front and rear bumpers. The newly designed headlights with HD Matrix LED technology with lasers as an additional beam, as well as the digital daytime running lights positioned on the upper horizontal edge, give the Audi Q7 an even more powerful expression. Combined with the digital OLED rear lights, available for the first time on the Audi Q7, the premium character of the model becomes even more evident (optional equipment).

Personalization at its peak: Headlights and taillights

Matrix LED headlights illuminate the road as standard in the Audi Q7. HD Matrix headlights with Audi laser lighting are also available as an option. They operate with 24 LEDs each with a high-power laser diode and are immediately recognizable thanks to a blue ambient light incorporated into the headlights which symbolizes the precision of laser technology. The laser light becomes active from 70 km/h and significantly increases the range of the high beam. New for high-end headlights is the use of digital daytime running lights with customizable signatures. They give the Audi Q7 its characteristic and inimitable appearance by allowing the user to select one of four light signatures via the MMI. Not only is the headlights’ expanded range of functions new, but so is their design. The higher position of the daytime running lights gives the Audi Q7 a wider and more expressive appearance. For the first time, the Audi Q7 also offers extensively digitized rear lights with digital OLED technology (OLED = “organic light emitting diode”), which also feature four digital light signatures.

In addition, as on the Audi A8, Audi Q8 and Audi Q5, the digital OLED rear lights feature a proximity indication function in conjunction with the assistance systems: when other road users approach approach the stationary Audi Q7 from the rear within two meters, the control units automatically activate all digital OLED lights. Additional features include dynamic turn signals as well as various coming and going home sequences associated with each digital light signature.

New inserts, colors and rims expand the equipment range

With the latest product update, Audi has once again refined the equipment range of the Audi Q7. The Audi Connect key via smartphone, for example, is now standard on all versions and reinforces the technological dimension. New decorative inserts are available, notably on the Audi SQ7 TFSI, such as brushed matte aluminum with embossing or matte twill carbon to offer new ambiances in the passenger compartment.

New colors are also appearing to further expand the possibilities for customization. Customers will be able to discover Golden Sakhir, Red Chili, Blue Waitomo and Blue Ascari. Finally, the rim catalog has also been renewed with 4 new rims (including new 3 Audi Sport rims with an exclusive design).

As part of the model update, Audi is also expanding the range of apps: for the first time, passengers can directly use popular apps from external providers (e.g. Spotify or Amazon music). Regular software updates and an ever-expanding range of applications enable even further customization of the infotainment system. A catalog of market-specific applications expands the third-generation modular infotainment toolbox (MIB 3).

As far as the driver assistance systems are concerned, it is above all the display of the environment which has been improved. Among other things, the Audi virtual cockpit displays a lane change warning of other road users (trucks, cars and motorcycles), a distance warning, intersection assistance and traffic light information online in stunning Full HD quality.

Safety in all circumstances: Suspensions with Audi DNA

Only an Audi drives like an Audi: this is how the brand with the four rings sums up the DNA of the driving characteristics of an Audi, and this is just as true for the Audi Q7. Five characteristics define the handling of this model: balance, reliability, control, precision and effortlessness. Suspension, steering, braking and control systems all play a key role in creating a safe, confident and comfortable driving experience. Even the standard equipment, with its balanced suspension with steel springs, guarantees a uniform driving experience in the Audi Q7. The model is also reliable and safe as a towing vehicle – it can tow up to 3.5 tonnes.

For even greater performance and comfort, the electronically regulated air suspension with continuously adaptive shock absorbers on all 4 wheels is standard on all versions.

Depending on driver preference and the driving situation, the suspension adjusts the ride height by up to 90 millimeters while providing level control. On the highway, the suspension automatically lowers by up to 30 millimeters, depending on actual speed, and by 15 millimeters with the adaptive sports air suspension. When driving off-road, the “Lift” function of Audi drive select can be used to increase ground clearance by up to 60 millimeters at low speeds. Furthermore, all-wheel steering with optional 4-wheel steering (standard equipment on the Audi SQ7 TFSI) ensures an increased level of safety and comfort. At low speeds, the rear wheels turn up to five degrees in the opposite direction to the front wheels. This reduces the turning radius by one meter and improves maneuverability. At the same time, the driver feels more comfort and stability at high speeds, because the rear wheels turn in the same direction as the front wheels. The “Advanced” chassis package, with electromechanical active roll stabilization and all-wheel steering, is also available as an option for the V6 TDI. To improve the handling of the Audi Q7 in everyday situations such as maneuvering in parking lots, garages and domestic parking, the steering system has been optimized for greater ease. Another useful feature is Remote Parking Assist Plus: it uses the camera in combination with the radar and ultrasonic sensors to easily maneuver the Audi Q7 into tight parking spaces. Customers can control the parking maneuver using the myAudi app on their smartphone. When ready to leave the parking space, customers can start the engine in the myAudi app, and the vehicle then moves enough for them to enter comfortably.

Efficient and powerful: motors

The range opens with the 50 TDI quattro (combined consumption in l/100 km: 8.0-8.2; combined CO2 emissions in g/km: 209-216), a three-liter diesel engine with a power of 210 kW (286 hp) and an impressive torque of 600 Nm, which extends to a plateau between 1,750 and 3,250 rpm.

From a standing start, the Audi Q7 50 TDI (combined consumption in l/100 km: 8.0-8.2; combined CO2 emissions in g/km: 209-216), accelerates to 100 km/h in 6.1 seconds. Its maximum speed is 241 km/h.

All V6 engines in the Audi Q7 have a towing capacity of up to 3.5 tonnes. That’s more than enough to tow campers, horse trailers, etc. All engines are combined with the eight-speed tiptronic gearbox, quattro permanent all-wheel drive and the mild hybrid system, which reduces fuel consumption by up to 0.5 liters per 100 kilometers in customer use. Its main components are a lithium-ion battery and a belt-driven alternator-starter that powers the SUV’s main 48V electrical system. Between 55 and 160 km/h, the Audi Q7 can drive with the engine off for 40 seconds when the driver takes their foot off the accelerator. After braking, the starter-alternator restarts the six-cylinder quickly and very conveniently. The stop-start zone begins at 22 km/h.

Two plug-in hybrid versions 55 TFSI e and 60 TFSI e will also complete the range during the first quarter of 2024.

Dominant in all situations: the Audi SQ7 with V8 TFSI gasoline engine

Sportiness is deeply rooted in the genes of the New Audi SQ7 TFSI – it impresses with a redesigned spoiler at the front, an expressive diffuser and double oval tailpipes at the rear, which are typical of the S models of Audi. The Singleframe stands out with L-shaped vertical inserts in a sporty color palette. The larger air intakes have honeycomb grilles over their entire surface. Characteristically, Audi opts for a sporty aluminum look for the exterior mirror housings, the Singleframe inlays and the borders of the side air intakes. The same color is also used for the side skirt trims. The Black and Black Plus optical appearance packages can also be ordered for the Audi SQ7 TFSI.

As part of the product modernization, the Audi SQ7 TFSI (combined consumption in l/100 km: approval pending; combined CO2 emissions in g/km: approval pending) is now equipped with the 4.0 engine TFSI with 373 kW (507 hp) and 770 Nm of torque, with the fast eight-speed tiptronic gearbox and quattro permanent all-wheel drive. With this engine, the Audi SQ7 TFSI accelerates from zero to 100 km/h in just 4.1 seconds, with a top speed of 250 km/h electronically governed. With its firing order of 1-3-7-2-6-5-4-8, the 4.0 TFSI engine emits a distinctive sporty sound. At low to medium loads and acceleration speeds – from 160 to 250 Nm and between 950 and 2,500 rpm for a maximum torque of 145 Nm – the cylinder-on-demand system deactivates cylinders 2, 3, 5 and 8 in higher gears by cutting off injection and ignition and closing the intake and exhaust valves. The switching process lasts only a few milliseconds and goes virtually unnoticed by the driver. In four-cylinder mode, the operating points of the active cylinders shift to a higher load, increasing thermal efficiency, while the deactivated cylinders follow, essentially without losses, like gas springs. When the driver presses the accelerator pedal, the deactivated cylinders are immediately reactivated. To achieve a sporty sound, the two outer outlets of the exhaust system are fitted with a flap which modulates the sound according to load and revs.

For an ideal driving experience, a vehicle not only needs top-class engines but also exceptional suspension components. With the “Advanced” Sport Chassis package present as standard on the Audi SQ7 TFSI, customers also benefit from the sports differential. When cornering at high speed, it uses two multi-plate clutches to distribute torque between the rear wheels, giving the largest share to the wheel on the outside of the corner, which has the best grip. Known as “torque vectoring,” this system makes driving even more precise and effortless. When cornering or accelerating through a curve, the large, sporty SUV coupe literally sinks into the curve, minimizing the tendency to understeer. The second element of the pack is electromechanical active roll stabilization (eAWS). Both axles are equipped with a compact electric motor coupled to a transmission. It divides the stabilizer into two halves. In a straight line, it allows them to work largely independently of each other, reducing body movement on uneven roads. In contrast, when driving sportily, the electric motor turns the two halves in opposite directions and makes them work together. The car then leans much less in corners and the steering response becomes more precise. The eAWS is powered by a 48 volt super capacitor. This compact and lightweight energy storage unit, capable of absorbing and releasing high currents in a very short time, powers the two electric motors with a maximum power of 1.5 kW each.

The Audi SQ7 TFSI rolls off the production line with 20-inch rims and 285/45 tires as standard. Customers can also choose rims up to 22 inches with new exclusive Audi Sport designs. The front axle brake discs have a diameter of 400 millimeters; those of the rear axle measure 350 millimeters. The brake calipers in red, carry the S logo which defines the Audi look on the front axle.

A versatile and spacious interior

The five- and seven-seat versions of the Audi Q7 and Audi SQ7 TFSI combine high prestige with everyday practicality. The large SUV measures 5,072 meters long, 1,970 meters wide and 1,748 meters high. Thanks to their generous length, headroom and side space at the front and rear, both vehicles offer a first-class spacious and airy atmosphere. Depending on the position of the rear backrests, the luggage compartment of the five-seater version offers a volume of between 780 liters (backrests raised) and 1,908 liters (backrests folded). The tailgate is equipped as standard with an electric motor with gesture foot control. Audi also offers an optional third row of electrically folding seats to offer up to 7 seats.

The best Audi Q7 ever, available from 89,500 euros

The market launch of the Audi Q7 – with its revised design, innovative lighting technology and expanded equipment range – will take place in the first quarter of 2024. Prices for the 50 TDI quattro start at 89,500 euros. The sporty Audi SQ7 TFSI is priced from 130,500 euros.

Two plug-in hybrid versions 55 TFSI e and 60 TFSI e will also complete the range during the first quarter of 2024.