BMW is a partner of the 76th edition of the Cannes Film Festival

• • • BMW is a partner of the 76th edition of the Cannes Film Festival.

    • BMW extends its official partnership with the festival for a second year

    • First laps, on the Croisette, of the new BMW i7 M70 xDrive, the brand’s most powerful all-electric model

BMW is once again Official Partner of the 76th edition of the Cannes Film Festival in 2023, after a first participation last year. The Bavarian manufacturer is providing a selection of more than 200 fully electric vehicles for the 76th edition of the famous festival.

This unmissable event in the world of cinema, in the south of France, offers an ideal setting for the presentation of a new production by BMW Films, as well as for the presentation of technological innovations, the electric yacht THE ICON and the new BMW i7 M70 xDrive* – the brand’s most powerful and fastest electric model which will make its world premiere on the Croisette.

“We are delighted to be able to continue our official partnership with the Cannes Film Festival,” says Jens Thiemer, Senior Vice President Customer & Brand BMW. “The festival is committed to becoming younger, hipper and more digital, making this partnership the ideal platform for our luxury BMW products. We are premiering BMW Films’ new production, the latest installment in our legendary BMW film series. Furthermore, with THE ICON and the BMW i7 M70 xDrive, we are creating an exciting blend of luxury, innovation and sustainability.”

Iris Knobloch, president of the Cannes Film Festival, adds: “In 2022, BMW joined the Cannes Film Festival as Official Automotive Partner, providing a fleet of exceptional 100% electric models, in accordance with the festival’s environmental policy. We are proud and happy to be able to count on the support of BMW, whose relationship with the seventh art is historic, and which will, once again, lead all our guests on their various journeys.”

An exceptional new production from BMW Films.

With this new production from BMW Films, the Bavarian premium brand continues its tradition of film production featuring current models playing the leading roles. For more than 20 years, a succession of prestigious Hollywood directors have produced exceptional short films featuring famous actors and their four-wheeled co-stars. One of the best-known examples is Star, which takes audiences to a movie premiere in a BMW M5. BMW Films’ latest production, The Escape, placed a BMW 5 Series sedan at the heart of a breathtaking chase scene. Fans can once again expect fast-paced races, impressive action scenes and an all-star cast when this new production from BMW Films premieres in Cannes.

World premiere at the Port of Cannes: THE ICON.

A new kind of premiere awaits guests of the film festival at the Port of Cannes, with the exclusive launch of THE ICON. Developed and built by BMW in collaboration with boat manufacturer TYDE, this innovative concept of emission-free mobility on water embodies another avant-garde interpretation of luxury.

THE ICON combines the many years of experience of the BMW i brand in the field of electric mobility with the expertise of TYDE in boat building around a future-oriented design, created in the Designworks studio , a subsidiary of the BMW Group. The first public appearance of THE ICON at the Cannes Film Festival once again highlights BMW’s comprehensive approach to achieving more sustainable mobility in tomorrow’s world.

Electrified performance and more sustainable luxury for festival guests.

From May 16 to 27, 2023, filmmakers, actors and film fans from around the world will travel to Cannes to view the most emblematic new productions and attend the Palme d’Or award ceremony. BMW, official partner of the festival, provides shuttles on the various routes that mark the event, which takes place at the Palais des Festivals and the Palais des Congrès in the city of Cannes.

The fleet provided to the festival and its official partners reflects the wide variety of electric BMW models now available in the luxury segment. The fully electric BMW iX M60 xDrive* will be on the roads surrounding the famous Boulevard de la Croisette. The BMW iX5 Hydrogen*, with its hydrogen-powered fuel cell technology, offers another path to sustainable mobility in the future.

The film festival will offer the electric BMW i7 M70 xDrive the greatest opportunity to showcase the best in sustainable luxury. With an output of 485 kW/660 hp and a maximum torque of 1,100 Nm, the new model is the most powerful and fastest electric vehicle from the BMW Group.

Exclusive screening of the new BMW Films production in the back of the BMW i7.

Festival guests will be able to watch the new BMW Films production on board the BMW i7 models on the BMW Theater Screen – a 31.3-inch panoramic screen and Diamond Surround audio system from Bowers & Wilkins that transform the cabin into a theater private cinema on wheels.